WSP World of Possibilities Microsite & Campaign
Where some see challenges, we see a world of possibilities. After decades of building WSP into a global engineering powerhouse through countless mergers and acquisitions, the WSP brand was in a fragmented state both internally and externally. Employees didn’t know what the company stood for, and clients were confused by all of the changes. To solve this problem in Canada, the World of Possibilities microsite was born. With a focus on WSP employees and their innovative solutions for clients across the country, each featured story serves as a reminder to staff and clients of what can be achieved through strong collaboration and intuitive problem solving. The campaign was promoted internally and externally through social media, mass transit, a desk calendar giveaway and featured articles on the firm’s internal web platform.