Brand Identity Development

Relish is Fexy’s path to purchase technology platform for food purchases, kitchen goods and other related products. Through an integrated network of food-related websites, customers can connect to inspiring media content, then purchase products through fast and convenient channels. Based upon an abstract shopping cart rendered in a modern, vibrant colour palette, the Relish icon reinforces the platform’s name through the use of two stylized R’s and is combined with a custom word mark to ensure the brand stands apart from the crowd.

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