Creative + Brand + Design
Creative + Brand + Design


As the first online footwear retailer in America, had a rich history within the footwear industry. Over the course of nearly two decades, however, increased competition and a stagnant brand platform had resulted in sales that were beginning to plateau. A revitalized brand identity was developed to breath new life into the entire shopping experience and return the company to it’s roots as the place to shop for comfort and style.

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