WSP Future Ready Campaign

We see the future more clearly and design for it today. This is Future Ready at WSP – A new way of thinking that aims to achieve a unique brand position within the Canadian Engineering and Construction sector. In order to bring the concept to life for employees and clients, we set out to highlight future trends within the overarching themes of Climate, Society, Technology and Resources and positioned them in a creative format unique to the Engineering market. The campaign was launched internally through a national print, digital and video campaign, and externally through social media, print advertising, and a series of high profile client events in Vancouver, Toronto and Montreal. Elements of the client events included an event app, digital and print signage, campaign video and interactive slideshows.